Flowers Bishop's Stortford Privacy Policy

About This Privacy Policy

This Privacy Policy describes how Flowers Bishop's Stortford collects, uses, stores, and protects your personal information when you place an order with us. The policy applies to all individuals who are customers of Flowers Bishop's Stortford or place orders for flower delivery in Bishop's Stortford and the surrounding districts.

Personal Data We Collect

When you interact with Flowers Bishop's Stortford, we collect information necessary to process and fulfil your order, communicate with you, and improve our services. The personal data we may collect includes:

  • Contact Information: Your name, address, delivery address, and contact details such as telephone number.
  • Order Information: Details about the products you order, delivery instructions, gift messages, and transaction details.
  • Payment Information: Payment details are processed securely by our payment providers; we do not store your card information ourselves.
  • Communication Data: Records of your communications with us, such as enquiries, feedback, or complaints.
  • Website Usage Data: Information about how you use our website, which may include your IP address, browser type, pages visited, and cookies (as described in our Cookie Policy).

Lawful Basis for Processing

Our processing of your personal data relies on one or more lawful bases, as set out by the General Data Protection Regulation (GDPR):

  • Contractual Necessity: We process your data to enter into and fulfil a contract with you, such as processing and delivering your flower order.
  • Legal Obligation: Occasionally, we are required by law to process and keep certain information, for example, for tax or accounting purposes.
  • Legitimate Interests: We may use your data for our legitimate business interests, such as improving our services or preventing fraud, provided this does not negatively impact your rights.
  • Consent: Where required, we will ask for your explicit consent to use your data in specific ways, such as sending marketing communications. You can withdraw your consent at any time.

How We Use Your Data

Your personal information is used to:

  • Process and deliver your orders correctly and on time.
  • Communicate with you regarding your order and respond to your queries.
  • Manage payments and address payment issues.
  • Improve our website, products, and services based on customer feedback and usage patterns.
  • Comply with legal obligations and resolve disputes if they arise.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Specific retention periods depend on the nature of the data and the purpose for which it is processed, but in general:

  • Order and contact data are retained for up to 7 years to comply with legal and taxation obligations.
  • Marketing preferences are kept until you withdraw your consent or request deletion.
  • Communication records may be kept for up to 3 years, to assist with inquiries or potential complaints.

After the retention period ends, your data will be securely deleted or anonymised.

Processors and Data Sharing

Flowers Bishop's Stortford may share your information with trusted third-party service providers to help us fulfil your order or improve our services. These may include:

  • Payment processors who manage and process your card payments securely.
  • Delivery partners responsible for the collection and delivery of your floral arrangements.
  • IT support services and web hosting providers that assist with website functionality.
  • Third-party customer service software for managing queries and feedback.

All third-party processors are required to act in accordance with our instructions and comply with GDPR, including the requirement to protect your personal data. We do not sell or rent your personal data to third parties for marketing purposes.

Your data is only transferred and processed within the United Kingdom or European Economic Area; if any data transfer outside these regions is required, it will only be conducted with proper safeguards in place as mandated by the GDPR.

Your Rights Under GDPR

You have several key rights under the General Data Protection Regulation. These include:

  • Right of Access: You can request a copy of the personal data we hold about you.
  • Right to Rectification: If your information is incomplete or incorrect, you can ask us to update or correct it.
  • Right to Erasure: You have the right to request deletion of your personal data in certain circumstances.
  • Right to Restrict Processing: You may ask us to restrict how we use your data.
  • Right to Data Portability: Where applicable, you can request that we provide your data in a format that can be transferred to another organisation.
  • Right to Object: You may object to processing of your data based on legitimate interests or direct marketing.

To exercise any of these rights, please contact us using the details at the end of this policy. We will respond to all requests within one month, as required by law.

Security of Your Data

We are committed to safeguarding your personal data and use appropriate technical and organisational measures to protect it from loss, misuse, unauthorised access, or disclosure. This includes encryption, regular security reviews, and staff training on data protection principles.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal or regulatory changes, or improvements to our practices. When changes occur, we will indicate the date of the latest update. We encourage customers to review this policy periodically.

Contacting Us

If you have any questions about how we collect, store, or use your personal information, or if you wish to exercise your GDPR rights, please contact our Data Protection Officer via the contact channels provided on our website or in-store.

This Privacy Policy is effective from June 2024 and applies to all customers placing orders with Flowers Bishop's Stortford for delivery in Bishop's Stortford and surrounding districts.